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Number Go Up: Inside Crypto's Wild Rise and Staggering Fall

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by Zeke Faux (Author)

The “endlessly entertaining” (Matt Levine) and “ludicrously compelling” (Evan Osnos) account of the crypto delusion, and how Sam Bankman-Fried and a cast of fellow nerds and hustlers turned useless virtual coins into trillions of dollars

“One of the greatest business stories of all time.”—A.J. Jacobs, bestselling author of The Puzzler

In 2021 cryptocurrency went mainstream. Giant investment funds were buying it, celebrities like Tom Brady endorsed it, and TV ads hailed it as the future of money. Hardly anyone knew how it worked—but why bother with the particulars when everyone was making a fortune from Dogecoin, Shiba Inu, or some other bizarrely named “digital asset”?

As he observed this frenzy, investigative reporter Zeke Faux had a nagging question: Was it all just a confidence game of epic proportions? What started as curiosity—with a dash of FOMO—would morph into a two-year, globe-spanning quest to understand the wizards behind the world’s new financial machinery. Faux’s investigation would lead him to a schlubby, frizzy-haired twenty-nine-year-old named Sam Bankman-Fried (SBF for short) and a host of other crypto scammers, utopians, and overnight billionaires.

Faux follows the trail to a luxury resort in the Bahamas, where SBF boldly declares that he will use his crypto fortune to save the world. Faux talks his way onto the yacht of a former child actor turned crypto impresario and gains access to “ApeFest,” an elite party headlined by Snoop Dogg, by purchasing a $20,000 image of a cartoon monkey. In El Salvador, Faux learns what happens when a country wagers its treasury on Bitcoin, and in the Philippines, he stumbles upon a Pokémon knockoff mobile game touted by boosters as a cure for poverty. And in an astonishing development, a spam text leads Faux to Cambodia, where he uncovers a crypto-powered human-trafficking ring.

When the bubble suddenly bursts in 2022, Faux brings readers inside SBF’s penthouse as the fallen crypto king faces his imminent arrest. Fueled by the absurd details and authoritative reporting that earned Zeke Faux the accolade “our great poet of crime” (Money Stuff columnist Matt Levine), Number Go Up is the essential chronicle, by turns harrowing and uproarious, of a $3 trillion financial delusion.


“This book is ludicrously compelling. I, quite literally, couldn’t put it down—and I don’t even care about crypto.”—Evan Osnos, National Book Award–winning author of Age of Ambition

“This book is what happens when the funniest financial journalist in America takes on the funniest story in modern finance. The results are as darkly hilarious as you could hope for.”—Matt Levine, Money Stuff columnist

“Riveting, scary, funny, unbelievable . . . If you want a front-row seat to one of the greatest business stories of all time, you should read Number Go Up now.”—A.J. Jacobs, bestselling author of The Puzzler

“Business journalists are not usually lauded for their bravery, but it takes guts to gaze into the abyss of late-stage capitalism, never mind parachute directly into it. [Number Go Up] is a kind of hero’s journey. . . . Riveting.”—Jessica Pressler, special correspondent at Vanity Fair, producer of Inventing Anna

“Both a serious financial investigation and an incredibly entertaining romp . . . Zeke Faux seems to be the only one asking the uncomfortable questions.”—Sarah Frier, Financial Times /McKinsey Business Book of the Year Award–winning author of No Filter

“The definitive book about crypto and the only one you’ll want to read.”—Max Chafkin, author of The Contrarian

“I loved Number Go Up, Zeke Faux’s clever, vivid, propulsive, terrifying, and often hilarious account of the cryptocurrency bubble.”—Ed Caesar, author of The Moth and the Mountain

Number Go Up is an instant classic.”—Kit Chellel, co-author of Dead in the Water

Categories : Biographies of White Collar Crime, Biographies of Hoaxes & Deceptions


Publisher ‏ : ‎ Crown Currency (September 12, 2023)

Publication date ‏ : ‎ September 12, 2023

Language ‏ : ‎ English

File‏ : ‎ EPUB, 21.47 MB

Text-to-Speech ‏ : ‎ Enabled

Screen Reader ‏ : ‎ Supported

Print length ‏ : ‎ 304 pages

You will get a EPUB (21MB) file

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