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Photography for Architects: Effective Use of Images in Your Architectural Practice

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by Martine Hamilton Knight (Author)



***Shortlisted for the Architectural Book Awards 2024***


We live in a world driven by images, but with so much visual noise, is anyone really looking? How does an architect ensure their portfolio is within view of the right audience? Photographs are still as vital to architectural practice as they ever were. However, creation and circulation, once in the hands of skilled professionals, is now perceived as being ‘free’ and within easy reach of all. But where is the clarity? What is the message? By setting out the case for curated image making, considered photography may again be placed at the centre of architectural marketing strategies.


Photography for Architects guides the reader through various topics: from establishing a visual brand and sharing images online, to producing content in-house and commissioning professionals. It explores the still and moving image, creating books and exhibitions for legacy value, compiling award entries, and engaging with trade press. Little understood aspects regarding legal rights and obligations, ethics, copyright, and licensing images for use are discussed in clear language. Multiple photographic examples and conversations with international practitioners highlight the various themes throughout.


Written by a working architectural photographer whose life has been spent in commercial practice, this easy-to-read, richly illustrated guide is essential reading for architects and designers alike who are working with images and image makers.


Review



"Martine is providing much-needed, in-depth advice to anyone specifically involved in architecture. A great deal of this publication's content is transferable to other areas of photography and should be on any architectural and media professional's reading list. The best images will win." Lynne Bryantfounder, Arcaid Images, The Architectural Photography Awards and Honorary Secretary of The Architecture Club



Categories : Individual Architects, Interior Architectural Design

ASIN ‏ : ‎ B0CRV33G2K

Publisher ‏ : ‎ Routledge; 1st edition (January 19, 2024)

Publication date ‏ : ‎ January 19, 2024

Language ‏ : ‎ English

File‏ : ‎ EPUB, 177.12 MB

Pages : 452


You will get a EPUB (177MB) file

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