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The Art of Choosing

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by Sheena Iyengar (Author)

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose?

Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use The Art of Choosing as your companion and guide for the many challenges ahead.


“Fascinating… surprising… eye-opening anecdotal evidence and solid research.” —Boston Globe

“Iyengar writes in a lucid, catchy style, very much in the Malcolm Gladwell vein of pop psychology-cum-social commentary, but with more rigor. The result is a delightful, astonishing take on the pitfalls of making up one’s mind.” —Publishers Weekly (starred review)

“An intimate, beautifully written, and deeply compelling book that examines both the art and the science of making wise decisions. Choosing to read it should be the easiest choice you ever make.” —Daniel Gilbert, author of Stumbling on Happiness

“Iyengar explores ways we can become better choosers… She has some ideas about ways you can make the best call in a world where decisions are often going to be messy.” —Money

“A lucid work of popular science written by an accomplished practitioner—deserving of a place alongside Malcolm Gladwell, Po Bronson, and other interpreters of why and how we do what we do.” —Kirkus Reviews

Categories : Applied Psychology, Cognitive Psychology, Business Decision-Making

ASIN ‏ : ‎ B0035II95W

Publisher ‏ : ‎ Twelve; 1st edition (April 1, 2010)

Publication date ‏ : ‎ April 1, 2010

Language ‏ : ‎ English

File‏ : ‎EPUB, 1.20 MB

Text-to-Speech ‏ : ‎ Enabled

Screen Reader ‏ : ‎ Supported

Print length ‏ : ‎ 336 pages

You will get a EPUB (1MB) file

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